Yamaha Motor Co. Ltd announces that it will be co-sponsoring the TOTAL Africa Cup of Nations Egypt 2019 as official supporter. The tournament will be held between the 21st of June and the 19th of July and will determine who will be the best team in the continent.
The company has also decided to donate 1,000 soccer balls to five African countries via its exclusive dealers to help expand soccer activities amongst African children.
The TOTAL Africa Cup of Nations is organized by the Confederation of African Football (CAF) and falls on every other year.
Yamaha Motor has taken on this initiative with the aim of long-term branding in Africa, where future market expansion is expected.
Along with supporting activities for this event using the slogan “Revs Africa”, and the ideas embedded in Yamaha Motor’s own brand slogan “Revs your Heart”, the company is looking forward to enjoy the tournament together with all Africans.