Watch: “Working women are as good as men but lack assertiveness”

In this episode of Business Talks, Coryse Borg speaks to two formidable women – Roberta Lepre and Helga Ellul – about the ‘Astra: Empowering Women in Business’ project campaign, which was launched by CORE Platform to support all women who are ready to become leaders in business and management.

Under the umbrella of the United Nations Sustainable Development Goals, the Astra project targets Goal Five: ‘To Achieve Gender Equality and Empower All Women and Girls’.

Lepre explained to Newsbook.com.mt that mentorship is a crucial part of the Astra programme, complemented by a series of expert-led workshops that will coach participants in business development, planning and leadership skills.

“It is very clear that gender equality is important for the achievement of sustainability not only locally but globally,” she said, “If you look at the participations of women in the labour market, we’re doing fairly well.. but when it comes to women in in decision-making positions, we see that we have a big problem there.”

Some men, in a certain way, admired it but they wouldn’t have wanted a woman like that for their wife.

“The decision makers in business are men and immediately when it comes to a woman there is a perception that they will not be dedicated because of children, family… this is not only in Malta,” says Ellul, “Another thing is that women are sometimes – sorry to say – not assertive enough. They are just as good as men but sometimes they lack the assertiveness. The culture in Malta has also played a very big role in. In my case, with other women as well, they couldn’t understand how I could go out to work and have children too. Some men, in a certain way, admired it but they wouldn’t have wanted a woman like that for their wife.”

More information, as well as details of how to make a donation to the ‘Astra: Empowering Women in Business’ crowdfunding campaign on ZAAR, may be found online.