Watch: Choose wholesome, choose fresh – campaign to support local agriculture launched

The Ministry of Agriculture, Fisheries and Animal Rights has launched a campaign to make consumers more appreciative of the work of farmers, as well as to choose fresh produce.

“As a ministry we have always stressed that we appreciate the fact that although we are a small island, with the ability of Maltese and Gozitan farmers, villagers, and fishermen, we enjoy the fresh products that we are so proud of,” a statement read.

The ‘Agħżel il-Bnin… Agħżel il-Frisk’ campaign will be an exhibition of fresh produce available to the local consumer all year round. The goal of this campaign is to stimulate local appreciation for fresh produce and consequently for farmers and fishermen in Malta and Gozo.

“Although this campaign was launched in difficult circumstances, it is important to remember that behind the production of food there are our farmers, villagers and fishermen who work tirelessly to bring us healthy and fresh food,” the statement concluded.