Think Sustainably – a natural choice for a city break

Launched in 2018, the European Capital of Smart Tourism is an EU initiative encouraging cities to turn challenges into opportunities.

The winning cities are recognised for their excellence in sustainability, accessibility, digitalisation, cultural heritage and creativity. Based on their successes in these categories, Helsinki was chosen as the 2019 European Capitals of Smart Tourism, together with Lyon. Here are the top sustainable experiences to be found in Helsinki.

  1.  The new Think Sustainable service filters content from the website to suggest sustainable services, such as restaurants, shops, sights, events, accommodation and transportation. It invites to share best practices and to accelerate the steps towards sustainable development. 
  2. Nobody knows a city better than its locals, so inhabitants of the Finnish capital have put together an online directory of all the best authentic experiences across the region. The collaborative project – found at – promises to give visitors the warmest of welcomes.
  3. All tourists’ public transport needs are conveniently packaged together on a new app called Whim.  With Whim you will be able to experience the city centre of Helsinki with sustainable transportation. You can purchase a ticket for a bus, train or tram, or pay for your journey by taxi, car- or bike-share. Alternatively, explore the locale on one of the shared boats or scooters.
  4. Sustainable architecture. Helsinki just recently welcomed a new landmark to its ranks. Oodi is a futuristic library, with more than 100,000 books, both on and offline. The entire second floor is dedicated purely to creative pursuits, whether that be sewing, music or art.

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