Survey shows widespread internet usage in Maltese businesses – NSO

Tista' taqra bil- Malti.

The survey carried out by the National Statistics Office (NSO) on ICT usage and e-commerce in 2019 revealed that 97.7 % of enterprises used computers, while 97.3 % also used the internet.

The survey showed that in 2019, enterprises across the economic spectrum registered high levels of computer and internet use. Local internet usage is currently at par with the EU28 average. Enterprises are opting for higher maximum contracted download speeds when choosing their internet service when compared to the previous year. The NSO observed that during the year under review, 54,705 employees used the internet for business purposes, an increase of 10 % over 2018 levels. Among these, 28,519 employees also accessed the internet via a mobile device provided by their employer.

Websites and Social Media mushroom

Website use by enterprises in 2019 stood at 85 %, meaning that that percentage of enterprises using the internet had their own website. This is 5 percentage points higher than the EU average. Website usage has been continuously increasing in popularity and 96.5 % of enterprises use websites to provide descriptions and prices of goods or services they offer to clients.

Social media usage is becoming more popular and 86.5 % of enterprises using the internet also made use of social media. The NSO survey found that the most common forms of social media currently used by enterprises are social networks (e.g. Facebook), and Multimedia content sharing websites (e.g. YouTube). Accommodation and Food Service Activities, Transport and Communication activities were the sectors where the highest use of social media was found.

E-commerce up a notch

NSO data shows that national e-commerce sales are four percentage points higher then the EU28 average. The number of enterprises making sales through e-commerce increased by three percentage points over 2018 levels. In 2019, total turnover generated through e-commerce sales amounted to €1.9 billion, an increase of 4.9 % over the sales recorded in 2018. During 2019, 85.8 % of the total turnover generated via e-commerce web sales was derived from the enterprise’s own website or apps.

In 2019, 28.0 % of all enterprises employed ICT specialists. The number of enterprises providing ICT training to employees remained almost at par with figures observed in the previous year.