Seriously? Oddball news from 2018

In a newsroom, you get to see and hear all sorts. The good, the bad, the ugly, the odd and the downright weird, all in a day’s work. Here are some which made the editors’ hit list this year (so far).

Awww…flowers for Valentines. What’s more romantic than getting Valentines flowers picked by a robot? Nope, does nothing for any female. Floral provider, 1-800-Flowers.com make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping. Mobile shoppers can order from 1-800-Flowers.com via chat or voice across a variety of platforms.

What a difference a tweet makes. Back in February, reality TV star Kylie Jenner knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app. Jenner, who has 24.5 million followers on Twitter sent a tweet asking if anyone actually used the app anymore. Celebrity Kim Kardashian’s half-sister posted: “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” The stock price of Snap, Snapchat’s parent company, fell about 6 percent closing at $17.51. That represented a $1.3 billion loss in value. Jenner seemed to feel remorse for the initial tweet and followed it up with a more conciliatory message for the platform.

Absolut launched a film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. Relax, we’re not about to get them in their birthday suit.  Championing brand transparency, Absolut’s campaign takes the style of a tongue-in-cheek employee induction video – with a twist. With consumers increasingly aware of brand ethics and ethos, Absolut’s global campaign features 28 of its employees, including the CEO, Anna Malmhake completely naked. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed. I mean, in Sweden, you really need to cover up.

Queue up ladies if you want Boris’s phone number? During party conference season in the UK, an app designed to help Conservative delegates connect together sparked a PR disaster, as it unwittingly let anyone to see the mobile numbers of attendees and to change their photos and details. The mobile phone numbers of Chancellor Philip Hammond and former foreign secretary Boris Johnson were among those which could be accessed without a password. Several ministers, including those with top-ranking security clearance, were reported to have received nuisance calls from the public after the breach.