Most millennials prefer Southern Europe for holidays – survey

Clive Vella -

Tista' taqra bil- Malti.

European Millennials prefer to travel to countries in Southern Europe and the Mediterranean, with only one respondent mentioning Malta.

That’s according to a report by three professors from universities in Croatia and Slovenia finds.

The report by Dina LONCARIC, Jasmina Dlačić, and Aleksandra Pisnik examined the travel destination options that millennials considered. They said it was important to see where the millennial age-group chooses to go seeing as they are becoming a dominant part of the sector.

The authors reported that millennials are young people born between 1977 and 1999. However, according to the Pew Research Centre, Millennials are born between 1981 and 1996.

According to the findings from their online questionnaire, millennials prefer to travel to European countries that famous for their beautiful nature and cultural interactions. They added that millennials have a strong presence on social media and are motivated to find ways to reduce stress and inspired to get local cultural experiences.

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420 people were asked for their responses to the questionnaire.

Most respondents (42.9%) were from Croatia, 23.3% from Austria, and 9% were from Poland. The majority (66.7%) were female and 33.3% were male. Most were students.

Of these 420 people, 70 said they would like to travel to countries in the Mediterranean or in Southern Europe. Four said they want to go somewhere in the Middle East.

23 people mentioned Italy, 21 said Spain and one person said Malta.

Of those surveyed, 103 mentioned nature and environment as their motivation to go abroad to a country. Seventy-one mentioned the sun and the sea.

The researchers said that one of the limitations of their study was that people who replied to the questionnaire were not coming from all of the European countries.

They also added that their findings contest previous findings from researchers Morgan and Xu in 2009, that said that only 2% of British students wanted to visit a country in the Mediterranean.

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