Mercedes-Benz remains number one among luxury car brands

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2019 was the ninth consecutive record year for Mercedes-Benz, with growth of 1.3% to a total of 2,339,562 units delivered worldwide.

At the same time, Mercedes-Benz maintained its leading position among the luxury car brands for the fourth year in a row. Last year’s model offensive with a total of more than ten new or revised models led to a significant boost in unit sales, particularly of Compact Cars and SUVs, and contributed to the overall sales growth. 

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG said, “The ninth consecutive record year underscores once more the strong demand for Mercedes-Benz vehicles, even amidst far-reaching changes in the mobility landscape. In addition, Mercedes-Benz continues to be clearly the number one in the luxury market – this proves how valuable our brand is. 2019 was a year of great challenges for the automotive industry. The next two years will also be characterised more than ever by the transformation of our industry. In this challenging environment, we intend to further increase our unit sales and set the course for long-term competitiveness. With investments in new technologies and profitable sales growth, we are paving the way for Mercedes-Benz to lead the global luxury market as a pioneer of sustainable luxury also in an era of CO2-neutral mobility.” 

Mercedes-Benz’s five largest markets last year were China, Germany and the USA followed by Great Britain and South Korea.

“The ninth record year reflects, among other things, the success of the brand model offensive with Compact Cars and SUVs, which have delighted new and existing customers all over the world. We offer a broad product line-up with innovative technology and emotional design, which means we have the right vehicle for every customer. This year, we want to further rejuvenate our product portfolio with more than ten new or revised models, including a specific focus on electrified models.” 

In the Europe region, a total of 937,881 cars with the three-pointed star were delivered to customers in 2019 – slightly above the high prior-year level. In Germany, its domestic market, Mercedes-Benz was able to surpass the previous year’s figure by more than 14,000 units due to sales growth of Compact Cars and SUVs, delivering 318,353 vehicles in the full year (+4.8%). This was the highest sales volume in Germany in the past ten years. In addition to Germany, Great Britain and France followed by Italy and Spain, are among the largest sales markets in the Europe region for the Stuttgart-based company with the three-pointed star.

Every third Mercedes-Benz vehicle sold in 2019 was an SUV 

With sales of about 783,700 units the GLA, GLB, GLC, GLC Coupé, EQC, GLE, GLE Coupé, GLS and G-Class, the SUVs were Mercedes-Benz’s strongest-selling segment in 2019. The GLC was once again the best-selling SUV in the model portfolio in 2019.

Compact Cars with strong growth and a new record 

In 2019, every fourth Mercedes-Benz sold was a Compact Car: More than 667,000 units of the A- and B-Class, CLA, CLA Shooting Brake, GLA and GLB were delivered last year. This represents an increase of more than 30,000 unit sales when compared to the prior record established in 2016.The new A-Class posted global growth of 12.3% in 2019 With the GLB, which launched in December 2019, the Mercedes-Benz Compact Car family now consists of eight models. With its market launch this year, the new GLA completes the model changes for the current generation of Compact Cars from Mercedes-Benz. 

The S-Class Saloon was the best-selling luxury saloon in the world last year. Six years after the launch of the current generation of the S-Class Saloon, sales of about 71,700 units in 2019 remained at a very high level. Mercedes-Maybach S-Class Saloon is very popular. As a model of the Mercedes-Maybach brand, it is an automobile offering exclusive luxury and the utmost comfort.

Dream Cars: Strong double-digit growth for the CLS Coupé 

At Mercedes-Benz, all roadsters, convertibles and coupés are grouped under the heading Dream Cars. The best-selling members of the Dream Car family last year were the C-Class Coupé, followed by the CLS Coupé.

Mercedes-AMG: Highest unit sales in the history of the company 

More successful than ever before: The high-performance and sports-car brand Mercedes-AMG achieved a new record year in 2019 with 132,136 units sold and double-digit growth of 11.8%. The past year at Mercedes-AMG was marked by the continuous expansion and renewal of the product portfolio. Hence, also the successful Mercedes-AMG GT family received a facelift of the two-door variant and the Mercedes-AMG GT4-door Coupé was available in all markets for the first time. With 13 derivatives in the Compact Car segment at various performance levels, Mercedes-AMG expands its range to include attractive entry-level models in the world of driving performance. The “45” models in the Compact Car family are powered by the newly developed 2-litre turbocharged engine, the world’s most powerful four-cylinder turbocharged engine manufactured for large-series production. In addition, Mercedes-AMG has also introduced electrified SUV models with integrated EQ Boost technology. The 16 kW (22 hp) strong starter generator feeds the 48-volt on-board power supply, supports the combustion engine with its boost function at low speeds and ensures increased efficiency. 

smart delivers about 116,800 vehicles worldwide 

Over the past twelve months, 116,781 customers opted for a smart fortwo or smart forfour. Sales of the smart brand in 2019 were influenced by lifecycle factors. At the 2019 Frankfurt Motor Show, smart presented its completely revised fortwo and forfour models. Progressive design meets intelligent connectivity as well as zero local emissions due to battery electric powertrains. In the conversion year to the purely electric smart models, the highest unit sales of the past 14 years were achieved in Germany. At the end of March 2019, Daimler AG and the Zhejiang Geely Holding Group announced the establishment of a globally oriented 50:50 joint venture to transform smart into a leading player in premium-and intelligent electrified vehicles. The joint venture will produce a completely new generation of smart electric models in China and will be responsible for the international distribution.

Model offensive for plug-in hybrids and all-electric models 

With its “Ambition 2039” announced last year, Mercedes-Benz Cars has set itself the goal of achieving a CO2-neutral fleet of new passenger cars within a period of 20 years. For Europe, the company assumes that well over 40 percent of Mercedes-Benz vehicles could already be delivered to customers as xEVs (plug-in hybrids and all-electric vehicles) by 2025. And by 2030, the company aims to achieve more than half of worldwide car sales with plug-in hybrids or all-electric vehicles. 

Mercedes-Benz Cars expects all-electric models to account for 15% to 25% of total unit sales by 2025. The first fully electric SUV from Mercedes-Benz, the EQC. As the next member of the Mercedes EQ family, this year, the EQV will be the first electrically powered luxury multipurpose vehicle from Mercedes-Benz to combine emission-free mobility with convincing performance, high functionality and aesthetic design. Moreover, the facelift of the current purely electric drive smart generation can already be ordered and market launch is planned for the end of January 2020. With this step, smart will complete its full changeover to zero local emissions due to battery electric powertrains as a pioneer of urban mobility. 

By the end of 2020, a total of five fully electric models and more than 20 model variants of plug-in hybrid models will be an integral part of the global product portfolio of Mercedes-Benz cars. 

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