MEPs electoral campaign: PL celebrates successes; PN attacks PL – report

Tista' taqra bil- Malti.

According to a report financed by the European Parliament, PL had a superior campaign on social media whereas PN had a negative campaign in the MEPs electoral campaign of 2019.

The Università Roma Tre led an international research project about the elections of the European Parliament 2019. It prepared a report about its findings.

The Maltese report was prepared by Carmen Sammut, Mark Harwood, Jean Claude Cachia, and Fabrizio Ellul – all from the University of Malta.

In 2019, the PL slogan was “Malta f’Qalbna”. The PNs slogan was “Flimkien għal Pajjiżna”.

According to the report, Partit Laburista had a superior campaign on social media and on television. On the other hand, according to the report, Partit Nazzjonalista had less money to spend.

PL celebrates successes; PN attacks PL

The report shows that PL had a positive campaign that celebrated the party’s successes and the support to PM Joseph Muscat. Moreover, it was shown that PL invested greatly in his online and media campaigns.

According to the same report, PN had a negative campaign which did not focus on the party’s values. Instead, the party organised a negative campaign that employed humour to attack the Labour government.

PL had 272 Facebook posts whereas PN had 148. The Malta Patriotic Movement had 157. However, it was found that the material of the latter movement was not original and that it had shared international news which placed foreigners in a bad light.

How did the parties spend their money?

As from March up until the elections of the MEPs, Partit Nazzjonalista spent €24,042 on advertisements on Facebook from the main page of the party. The page of Adrian Delia spent €6,348 on advertisements.

In the same period, Partit Laburista spent less than €100 on one advertisement from its official page. The page of Joseph Muscat bought 13 advertisements, spending €5,669 for the May elections.

It was found that the MEPs campaign was more focussed on national matters rather than European ones. The party which focussed on matters that were specifically European was the Alternattiva Demokratika.

In 2019, Malta had 371,450 persons who were eligible to vote. There was more than 72.6% of people who voted. In 2014, the turnout was that of 74.8%. Partit Laburista won 54% of votes, its greatest win after the war.