After a successful 10 years of fronting Red Electrick, Matthew James embarked on a new journey at the beginning of 2018 as a solo act.
‘Lemonade’, a summery tune he released in August, reached the number one spot in local charts and placed second in foreign independent charts.
With his brand new single ‘High’, Matthew reveals an interesting secret:
“’High’ is the last part of a three-chapter story that started when I wrote the song ‘Paul’ and continued in ‘Young Again’. ‘Paul’ speaks about a man who has decided to let go of his dreams and settle in his comfort zone. Living a life of safety, and no risk, he is dearly missed by his wife Marilyn and his two children Mike and Jane, when he passes away. This experience makes Mike – Paul’s older son – change his approach towards life. He realizes that we only have one life and he must make the best of it because, as the song ‘Young Again says, ‘We’ll never grow young again’. He therefore sets out into the world to achieve his dreams, letting nothing get in his way, not even love. This moment leads to ‘High’.
“The lyrics present us with a Mike who has allowed the evil of society turn into anxieties which are destroying him. He realises that the key to happiness is balance. Finding a way to follow his dreams but still be in touch with empathy, love, care and kindness, the protagonist of the story rises ‘high’ above the sources of anxiety, wandering ‘the world in an open sky’ where nothing can stop him.
Matthew has teamed up with Richmond Foundation to raise awareness and funds about anxiety, a mental disorder that is steeply increasing, especially amongst today’s youth.
“Richmond Foundation”, Matthew explains, “is now offering a Mental Health First Aid Course, so that we can do our little part and help others and maybe even ourselves.”
For this reason, 50% of every iTunes download of ‘High’ will be donated to the Richmond Foundation.
For this project, Matthew teamed up with Maka Visuals for the production of the music video, and renowned music producer and X Factor Malta judge Howard Keith, who took care of the mastering of this track. ‘High’ was mixed by Matthew James alongside Mark Kram Attard, and produced by Matthew himself too.
The video was sponsored by Pepsi and Hard Rock Café Malta.