HSBC targets personalised attention in flagship Qormi branch

HSBC Bank Malta is planning to increase its personal services and emphasis on digitization. During the unveiling of plans to make the Qormi branch its flagship in the new generation of branches, the company also outlined some plans for the future. “The branch in Mill Street, set to open in 2020. It will bring together all the bank’s personal and business services while providing a new and unrivalled customer experience,” said a bank statement. Andrew Beane, Chief Executive Officer, said: “In October we announced the modernisation of our branch network to a model with fewer but better branches offering more services and flexibility”.

Ground floor (Artist’s impression) Courtesy of HSBC

HSBC Malta’s flagship branch will be among the first new-generation branches which HSBC Group is opening globally as it redefines the way in which it engages with customers to meet their evolving needs. The bank said that the focus will, therefore, be on more digital services and on tailored personal assistance and advice from branch employees.

New Banking Concepts

Dan Robinson, Head of Retail Banking and Wealth Management said, “Our new flagship branch in Qormi will be among the first in HSBC Group to offer our new concept in-branch banking. The branch is easily accessible and with plenty of parking facilities. Both personal and business customers will be able to conduct all their banking needs in one location in a modern and welcoming environment that will redefine what visiting a branch means.”

Distributed across three floors, HSBC’s flagship branch will welcome customers at ground floor level with an ‘explore and discovery’ reception area. Here, customers will be able to make use of the best of HSBC’s digital services via connected devices, ATMs and deposit machines, or seek advice from one of the teams on their personal banking needs. The second floor will feature private meeting rooms where customers can discuss their personal and business requirements with specialist advisers. The third floor will offer HSBC’s Premier customers a VIP area with specific facilities and services.

Second Floor (Artist’s Impression) Courtesy of HSBC

Andrew Beane spoke of the improved digital solutions, adding  “At the same, we launched upgraded digital solutions on internet and mobile where we continue to see rapid growth in usage.  I am now delighted to unveil the plans for our newest and largest branch in Malta which we will open later this year.  HSBC’s flagship branch represents our vision for the future of branch banking and I look forward to inviting our customers to experience it soon.”

Sustainability is key

In setting up its new flagship branch, HSBC is also investing in sustainable materials and technology to minimise the carbon footprint generated by the building. The new Qormi branch is in line with the bank’s Green building policy. It will be fitted with energy-saving initiatives including presence controlled LED lighting, solar film to reduce heat gain, photovoltaic panels for the generation of electricity. It will also be utilising two dedicated solar-powered charging points for customer cars outside the branch. Water consumption will be minimised with low water consumption fixtures. This is in line with HSBC’s global corporate sustainability strategy, which has set a series of targets on emissions and key environmental topics.