“History suggests cinema will adapt and bounce back” – Carinzia Camilleri, Eden Cinemas General Manager

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One of the driving features that has kept cinema alive throughout all these years is its ability to mould itself and adapt to the times.

Eden Cinemas General Manager Carinzia Camilleri spoke to Newsbook.com.mt about the challenges being faced by cinemas not only locally but all over the world… but she very has a positive outlook as far as the future of cinema is concerned.

“Crowds flocked to the cinema after the 1918 pandemic, and videos only made people more interested in cinema,” she said.

In spite of the popularity of streaming platforms such as Netflix, 2019 was the one of the most successful years for Eden Cinemas since its opening.

There is a certain magic about going to the cinema that just cannot be replicated at home

“Cinema has fought an uphill struggle to keep relevant for decades, but it has become more resilient and creative in the process,” Camilleri added, “Most directors continue to affirm that they first and foremost want their films seen in a cinema because it’s a unique experience. There is a certain magic about going to the cinema that just cannot be replicated at home,”

More information about Eden Cinemas may be found on its website.

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