This week, Debenhams launches four new and exclusive brands in Malta: Vero Moda fashions, Triumph lingerie, Sloggi lingerie, and the UK’s best-selling luggage brand Tripp. In tandem, Debenhams also introduced Oasis Fashions at its flagship location at The Point Shopping Mall, where influencers and press gathered to mark this eventful launch week.
“We are thrilled to bring the world’s top fashion brands straight from the runways of London to our stores in Malta,” commented Maryna Korzhenevska, General Manager of United Department Stores Ltd., which represents Debenhams in Malta. “Vero Moda, Triumph, Sloggi, Oasis and Tripp all represent not only the latest in fashion but also that rare combination of quality, fit and price that our customers crave — and deserve,” she added.
These fabulous new brands join Debenhams’ existing portfolio of exclusive fashion labels: Jack & Jones, Selected, Only, Quiz, Dune London, Mantaray, Principles, Maine, Star by Julien MacDonald, Jasper Conran and Faith.
“In fashion retail in Malta, as in the rest of the world, success is about more than just selling clothes. It’s about helping our customers find the perfect products while delivering exceptional service and creating a memorable shopping experience. Debenhams continues to deliver on that and more,” said Simon Gatt Baldacchino, COO & Director of United Group.
Scandi-cool brand Vero Moda lives and breathes trends for the fashion-conscious, independent woman. Vero Moda’s sophisticated styles take women from office to out. The brand is famous for its A-list campaign models, from Kate Moss to Helena Christensen, Christy Turlington and Gisele Bündchen, to name but a few.
Since 1886, Triumph has understood that perfectly fitted lingerie empowers women. Triumph’s seductive styles combine quality fabrics and workmanship in everyday and special occasion styles. Europe’s best-selling brief brand, Sloggi, was established in 1979 and is today the most wearable, innovative bodywear in the world. As part of its goal to go totally wireless by 2022, this year Sloggi’s ‘Zero Feel’ wireless bras have the fashion world buzzing, with Glamour magazine lauding them as “literally the comfiest bras we’ve ever tried.”
Debenhams also brings Tripp’s award-winning range to Malta. Tripp is the UK’s #1 luggage company, wit ultra-lightweight, hard shell, soft shell, 4-wheel, 2-wheel and cabin friendly suitcases. All Tripp luggage is covered by a 5-year manufacturer’s guarantee and endorsed by the Good Housekeeping Institute across travel categories.
Designed for women with style and substance, iconic British brand Oasis lives and breathes print, adores colour and believes you should never underestimate the power of a good outfit. Whether you shop Oasis at Debenhams or at Oasis’ Tower Road boutique, an exceptional shopping experience awaits! Search ‘Oasis Store GB’ for more details.
Debenhams is operated in Malta by United Department Stores Ltd., a subsidiary of United Group Ltd. UDSL entered Malta’s retail sector in 2005 with the opening of the first Oasis store in Sliema. In 2010, it opened Debenhams at The Point Shopping Mall and Main Street Shopping Complex (Paola), going on to launch Debenhams Beauty Club and MAC Cosmetics in 2015.
This content was supplied by Debenhams / Hangar