Campari launches art competition for Negroni 100th anniversary

Campari, the iconic Italian aperitif has launched an open art competition in collaboration with Allura-Malta Open Arts Studios as part of the Negroni 100th anniversary celebrations.

Claudia Attard, Campari Brand Executive said that this competition follows Campari’s tradition of commissioning exiting artwork by contemporary artists and invites the artists to generate works that “encapsulate the spirit of Negroni – balance, simplicity, but with an original twist”.

Negroni is considered to be one of the most famous cocktails in the world and is described as a long drink in a short glass. It was iinvented by Count Negroni in 1919 by adding a hint of gin to his Americano. Its fascination stems from the fact that it is a balanced drink made from three equal parts of gin, Campari and Cinzano Vermouth Rosso.

The competition is open to established and up-and-coming artists residing on the Maltese Islands. The winner which will be announced in March will receive the title of Campari Malta Artist 2019 and their work will be used on Negroni promotional material and displayed during various events throughout the year.

Artists wishing to participate in the Negroni 100 Art Competition will need to register their interest by the 31st of January 2019 either via the Campari Malta Facebook page or by sending an email to negroni100@farsons.com . Registration is free of charge. Terms and conditions apply.

Campari is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.