With 25 countries simultaneously launching the Rebel Whopper® in over 2,500 restaurants, this will be one of the largest Burger King® launch in the brand’s history and Burger King® will become the biggest restaurant chain offering a plant-based patty across Europe.
Successful launches in the USA and Sweden have left burger fans across Europe calling for the accessible plant-based patty alternative, offering another way to enjoy the great taste you would expect from a Whopper®, but with a plant-based patty.
The latest sandwich to join the royal line-up consists of a juicy, flame-grilled, plant-based patty, topped with freshly sliced tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun. The patties are cooked on Burger King® signature broiler.
The Rebel Whopper® has been in development for some time, with Burger King® enlisting plant-based heavyweight, The Vegetarian Butcher, to provide the all-important patty. The two brands have come together to create a product that may well change the QSR industry forever.
David Shear, President of Burger King®, commented: “We are confident that the Rebel Whopper® is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build. I’m excited to let the Rebel Whopper® do the talking and see whether our guests can tell the difference!”
Jaap Korteweg, Founder of The Vegetarian Butcher said, “Working with Burger King® on the Rebel Whopper® has been amazing, and we can’t wait for all Burger King® guests to enjoy it.”
This new addition to the menu will bolster Burger King® plant-based alternatives and sit alongside Burger King® iconic offerings, such as the flame-grilled Whopper, as either an alternative or an accompaniment.
This content was supplied by Food Chain Limited, a member of the Farsons Group