Absolut celebrates power of togetherness and inclusivity with new limited-edition bottle

Absolut has launched its new limited-edition bottle Absolut Movement, which aims to inspire people with diverse views to come together and connect. Leaning on the values of inclusivity and togetherness that are dear to the brand, Absolut has always stood for positive movement and the new bottle reflects just that.

Available as from this month in Malta as well as other selected markets, the bottle is a celebration of human spirit and collective action in which diverse views and voices come together to create uplifting, positive change. Made from frosted blue glass, the upwards spiral design is symbolic of the never-ending cycle of change. The swirling motion specifically attempts to capture the positive energy and upward movement that characterizes collective progression.

The key visual, which is designed with bright, intertwining colours, features empowering phrases including Stand Out’, ‘Unite As One’, ‘March Forward’ and ‘Shift Views’. It encourages what Absolut has always strived for; promoting diverse voices connecting as one.

Following the same iconic Absolut production method, the ingredients that create Absolut Vodka’s unique taste are never compromised. Made exclusively from natural ingredients, Absolut has a rich, full-bodied and complex, yet smooth and mellow taste, with a distinct character of grain, followed by a hint of dried fruit.

You may follow @absolutvodka on Instagram and on Facebook and absolut.com for more information.

Absolut is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.

This content was supplied by the Farsons Group