Following the launch of his mother’s memorial foundation, The Marcy Foundation, renowned local tenor Cliff Zammit Stevens has released the video for his new single, Xemx, which also stars singer Ira Losco.
The video follows the singers as they walk together through the streets of Malta. As they do, they come across victims that represent The Marcy Foundation’s five pillars: domestic violence, drug abuse, mental health, HIV and child abuse.
“At first glance, all of these victims seem absolutely fine but, when you take a closer look, they are actually really struggling,” Cliff explains, adding that the victims each wear a paper bag to represent the way they are feeling. “Thankfully, by the end of the video, they break away from their problems, survive and become stronger. ‘Xemx’ is definitely a message of hope.”
‘Xemx’ – a well-known classic Maltese song first released in the 1970s – was written and composed by Dominic Grech. The video was directed by Matthew Muscat Drago, while the song was produced by Howard Keith and Bettina Cassar, mixed by Howard Keith, and recorded at Jagged House Studios.